NAFC launches social media campaign that paints everything orange to generate awareness

NAFC launches social media campaign that paints everything orange to generate awareness for Orange Shirt Day on September 30th 2017.

Part of walking in reconciliation is to understand that we all have a responsibility to participate.
– Christopher Sheppard, President.

[Ottawa, ON September 26, 2017] — National Association of Friendship Centers (NAFC) is pleased to announce the launch of a social media campaign in recognition of Orange Shirt Day which takes place on September 30, 2017. The annual Orange Shirt Day on September 30th opens the door to global conversation on all aspects of Residential Schools. It is an opportunity to create meaningful discussion about the effects of Residential Schools and the legacy they have left behind. A discussion all Canadians can tune into where bridges are created with each other for reconciliation. A day for survivors and those affected by Residential Schools to be reaffirmed that they matter, and their experiences are acknowledged in a respectful manner. Every Child Matters, even if they find themselves as an adult today.

Individuals and organizations are invited to visit NAFC’s main Facebook page, the Aboriginal Youth Council (AYC) and New Journeys Facebook pages to find out how they can paint their profiles orange in support and recognition of those who have been impacted by the legacy of Residential Schools. The campaign also invites individuals to share their ideas about and commitments to Reconciliation by using the following common hashtags: #EveryChildMatters, #OrangeShirtDay and #IWearOrangeBecause. Individuals and organizations are also encouraged to visit the above Facebook pages,, or to find out other ways in which they can contribute to Reconciliation.

Upon the launch of the campaign, NAFC President Christopher Sheppard stated, “Residential Schools and their legacy continue to have a very real impact on our everyday lives and taking the time to wear orange on September 30th acts as a reminder that Canada is still on a healing journey and we are all a part of that journey. Wearing an orange shirt shows honour and respect towards our residential school survivors and their families.” Friendship Centres have been a beacon for Reconciliation for over 50 years as we have brought people together to build thriving and inclusive urban communities where Indigenous people regardless of status are welcome and safe. When asked to reflect on the campaign Executive Director Erin Corston stated, “we all bear the responsibility to participate in Reconciliation and this small act of choosing to wear an orange shirt on September 30th will be a reminder for ourselves and communicate to those around us that “Every Child Matters.” We know that the impact of Residential Schools has had a dramatic effect on the lives of Indigenous people across Canada. She went on to say, “as survivors have had the courage to share their stories we now have the challenge, where we can choose to take a healing and reconciliatory path into the future. The timing of this day is significant as it is when children were annually taken to residential schools. Please join your colleagues, your local Friendship Centres and communities in wearing orange and opening conversations about the legacy of Residential Schools and our collective opportunity for Reconciliation.”

National Association of Friendship Centres
The National Association of Friendship Centres (NAFC) is a network of 125 Friendship Centres and Provincial and Territorial Associations (PTAs) from coast-to-coast-to-coast. Friendship Centres are Canada’s most significant off-reserve Indigenous service delivery infrastructure and are the primary providers of culturally enhanced programs and services to urban Indigenous residents. For over half-a- century, Friendship Centres have been facilitating the transition of Indigenous people from rural, remote and reserve life to an urban environment. For many Indigenous people, Friendship Centres are the first point of contact to obtain referrals to cultural based socio-economic programs and services.


Media Contact:

Marylou Mintram, Communications Officer
Tel: 613-563-4844 ext. 330

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